About Ajax Creative

PRODUCING UNFORGETTABLE BRANDED CONTENT THAT ENGAGES AND MOVES

Our Toronto video production company was founded by humans who believe in grabbing life by the horns. We’re not afraid to feel afraid, and want to instill that bravery in our clients, their visual campaigns and their audiences. We’re different from other video production companies because we believe impactful videos need to be more than just beautiful; they need to be brave, bold and infused with creative energy.

We help brands and agencies take the calculated risks they need to win in the fight against mediocrity and produce videos that move audiences and inspire awe — and action.

Video Production in Toronto, Canada
Logo Gray - Air Canada
Logo Gray - Coors
Logo Gray - Navistar
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Logo Gray - Microsoft
Logo Gray - Tiktok
Logo Gray - WWF
Logo Gray - Virgin
Logo Gray - International Trucks (2)
Logo Gray - Uniliver
Logo Gray - IC Bus

Featured Toronto Video Production Project

INTERNATIONAL TRUCKS

Featured Toronto Video Production Project

In the heart of Toronto's vibrant video production industry, Ajax Creative boldly creates 'Bringing It All Together,' our collaboration with International Trucks. This project highlights our seamless management of the entire production pipeline, from concept development to filming and sophisticated post-production tasks like original music composition, visual effects, and coloring. Our comprehensive storytelling approach is showcased through our journey from the vast deserts of Nevada to the bustling streets of Los Angeles, weaving the power and endurance of International Trucks into a narrative that's as compelling as it is visually stunning.

'Bringing It All Together' epitomizes Ajax Creative's mastery in integrating cinematic storytelling with the raw power of International Trucks, redefining industry standards for creativity. Our expertise spans managing complex client pipelines, including tasks such as original music composition, video editing, and visual effects, demonstrating not only technical skill but a holistic approach to video production.

Featured Toronto Video Production Project
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Featured Toronto Video Production Project

AIR CANADA

Featured Toronto Video Production Project

Back To Juno,' a collaboration between Ajax Creative and Air Canada, is a bold tribute to the heroes of Juno Beach, delivered with the depth and respect such bravery deserves. In this project, we transcend traditional video production techniques, crafting a story that serves as a testament both to our creative fortitude and to the courage of over 14,000 Canadians who fought there.

Our work stands as a beacon of Ajax Creative's bravery in storytelling, pushing the boundaries of what it means to be a video production company in Toronto. We're not just capturing footage; we're honoring history, ensuring each frame carries the weight of legacy and the force of our innovative spirit.

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Featured Toronto Video Production Project

RONALD MCDONALD HOUSE CHARITIES

Featured Toronto Video Production Project

Strength in Unity' unfolds the heartfelt journey of Ryann, facing leukemia with resilience, supported by the compassion of Ronald McDonald House Charities. Directed by Martin Marko, this documentary is a testament to the strength found in unity, weaving a narrative that captures the essence of family, community, and overcoming adversity. Our film color grading team in Toronto employed a thoughtful use of color to deepen the narrative impact, with warm orange hues highlighting moments of joy and solidarity, while cooler blues convey the challenges and sadness of undergoing treatments.

Navigating the emotional depth of Ryann's story, our Toronto video production team faced challenges in striking a balance between portraying raw emotion and fostering hope. Through dedication and a passion for storytelling, we successfully brought to life a visual narrative that not only highlights the invaluable support from RMHC but also emphasizes the collective power of compassion and resilience. Leveraging our expertise in Toronto video production services, this project underscores our commitment to impactful storytelling. It’s about connecting on a human level, sharing stories that matter, and demonstrating the significant role of video production companies in Toronto in bringing these narratives to life. Through 'Strength in Unity,' we aimed to inspire, unite, and make a tangible difference, embodying the spirit of a community that stands stronger together.

Featured Toronto Video Production Project
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Featured Toronto Video Production Project

IC BUS

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Ajax Creative redefines the boundaries of video production in Toronto with 'Every Step of The Way,' a collaboration that marries the intricate design process of IC Bus with the tangible experiences of everyday users. Our work showcases the power of match cuts to create a seamless narrative, bridging the gap between engineering brilliance and the human element.

As pioneers in Toronto’s video production industry, Ajax Creative's daring vision and unmatched skill set the standard for excellence. 'Every Step of The Way' is a bold affirmation of our leadership and creativity, underscoring our dedication to pushing creative limits in video production services.

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Toronto Video Production Process

Boldness in balance

Our unique production process is larger than the sum of its parts. By blending visuals, sound and emotion, we create moving films that mean something more.

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Emotions

Emotional investment drives action. We make audiences feel something by identifying what emotion we need to capture to inspire the right action and concocting the perfect story to rouse it.

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Framing & Transitions

Each scene plays its part in telling a story, but the framing and transitions themselves are part of the narrative. We keep the audience engaged by being intentional about what they’re allowed to see and when. Everything on screen has its purpose; nothing your audience sees is an accident.

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Look + mood

We paint audiences a picture, amplifying the feeling we want them to experience in each scene. Through camera movement, aesthetics, casting and colouring, we can inspire excitement or instill a sense of calm.

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Rhytm

Pacing is like a roller coaster. The story twists right and then left again. It slows down, down, down, and then picks up when you least expect it. Through scripts full of unique storylines and engaging character work, we build emotional connections that inspire commitment.

Ellipse 19-min

Sound

Your beautiful visuals are elevated with sound effects, voice nuances, natural sounds and an impactful music score chosen for the feeling it generates. Every sound is intentional, creating an immersive new world for audiences to explore.

Video Production Services

Creative

Brave ideas that get brands out of their comfort zones.

The journey to creating a thought-provoking commercial begins with an idea powerful enough to move mountains. Our creative development services blend strategic planning, innovative thinking, and expert storytelling to bring bold new ideas to life.

We consider your audience, story and intended impact, weaving a narrative through intentional storyboarding, scripting and location scouting. The end goal is to create a video that compels viewers to answer the call to action.

Video Production Services

Production

Brave ideas that get brands out of their comfort zones.

The journey to creating a thought-provoking commercial begins with an idea powerful enough to move mountains. Our creative development services blend strategic planning, innovative thinking, and expert storytelling to bring bold new ideas to life.

We consider your audience, story and intended impact, weaving a narrative through intentional storyboarding, scripting and location scouting. The end goal is to create a video that compels viewers to answer the call to action.

Video Production Services

Post-Production

Brave ideas that get brands out of their comfort zones.

The journey to creating a thought-provoking commercial begins with an idea powerful enough to move mountains. Our creative development services blend strategic planning, innovative thinking, and expert storytelling to bring bold new ideas to life.

We consider your audience, story and intended impact, weaving a narrative through intentional storyboarding, scripting and location scouting. The end goal is to create a video that compels viewers to answer the call to action.

Types of Videos

Move Audiences To Take Action With

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BRAND VIDEOS

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TV COMMERCIALS

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INTERVIEW VIDEOS

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PRODUCT VIDEOS

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VIDEO ADS

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CORPORATE VIDEOS

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EXPLAINER VIDEOS

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TESTIMONIAL VIDEOS

Types of Videos

BRAND VIDEOS

At Ajax Creative, a trailblazer in Toronto's video production industry, we create impactful brand videos that capture the essence of your business. Our team collaborates with you to understand your brand's vision, values, and goals, ensuring the final product resonates powerfully with your target audience and communicates your brand story with bold creativity.

 

Our brand videos blend innovative storytelling with high-quality production techniques. From concept development to filming and post-production, we ensure every detail amplifies your brand's message, leaving a lasting impression on viewers and forging a deeper connection with your audience.

Types of Videos

TV COMMERCIALS

Ajax Creative, a leader in Toronto's video production scene, produces compelling TV commercials designed to captivate and engage. We understand the importance of making a strong impact in a short timeframe, and our team excels in crafting unforgettable commercials that stand out in the crowded television landscape.

 

Our TV commercials leverage cutting-edge technology and bold storytelling to highlight your product or service. We manage every aspect of production, from scripting and storyboarding to filming and post-production, delivering polished commercials that drive results and elevate brand visibility.

Types of Videos

INTERVIEW VIDEOS

At Ajax Creative, our interview videos are crafted to capture authentic stories and insights from key individuals. Whether for corporate communications, promotional content, or educational purposes, we produce engaging interview videos that convey your message with clarity and impact.

 

As one of Toronto's premier video production companies, we ensure a seamless production process, providing a comfortable environment for interviewees and employing professional techniques to enhance visual and audio quality. The result is a compelling interview video that connects deeply with your audience and reinforces your credibility.

Types of Videos

PRODUCT VIDEOS

Ajax Creative produces dynamic product videos that showcase your products in the best possible light. We focus on highlighting unique features and benefits, creating videos that drive interest and influence purchasing decisions.

 

From creative concept to final edit, we handle the entire production process. As a top-rated video production company in Toronto, our product videos utilize stunning visuals, engaging scripts, and professional editing to create powerful marketing tools that help your products stand out boldly in the market.

Types of Videos

VIDEO ADS

Our video ads are crafted to capture attention and drive action. At Ajax Creative, we understand the nuances of creating effective video advertisements that resonate with viewers and achieve your marketing objectives.

 

We blend creativity with strategic messaging, producing video ads optimized for various platforms, including social media, YouTube, and online streaming services. As leaders in the Toronto video production industry, our ads are designed to maximize reach and engagement, ensuring your message is seen and remembered.

Types of Videos

CORPORATE VIDEOS

Ajax Creative offers professional corporate video production services that enhance your company's image and communicate your business's values, culture, and achievements. Our corporate videos are tailored to meet your specific goals, whether for internal communication, investor relations, or public outreach.

 

We provide a full-service approach, from pre-production planning to final delivery. Recognized for excellence in video production in Toronto, our corporate videos utilize high-quality visuals, clear messaging, and professional editing to create content that reflects your brand's professionalism and integrity.

Types of Videos

EXPLAINER VIDEOS

Our explainer videos simplify complex ideas and communicate them in an engaging and easy-to-understand manner. Ajax Creative produces explainer videos that effectively convey your message, making it accessible and compelling for your audience.

 

Using a combination of animation, live-action, and voiceover, we create explainer videos that are both informative and entertaining. As a leading video production company in Toronto, our team ensures that each video is tailored to your brand and objectives, helping to educate and engage your viewers.

Types of Videos

TESTIMONIAL VIDEOS

Ajax Creative’s testimonial videos highlight the positive experiences of your satisfied customers, providing powerful social proof that can influence potential clients. We produce authentic and relatable testimonial videos that build trust and credibility for your brand.

 

We handle all aspects of production, ensuring a comfortable and professional environment for your customers. As top-tier experts in video production in Toronto, our testimonial videos capture genuine feedback and are expertly edited to present compelling narratives that resonate with your target audience.

Our Toronto Production Company Directors

Jared Galley

TORONTO COMMERCIAL DIRECTOR

Jared’s journey has taken him from directing music videos for major labels like Sony and Virgin Records to crafting emotionally charged ads for high-profile brands such as Microsoft and TikTok. Jared uses a unique blend of film and documentary filmmaking to tell inspiring stories.

"Tell me your story and I'll give you a film."

With a rich background in music and film, Jared has developed a distinct creative process he brings to every project. He uses the rhythm and texture of music to establish a tone that serves as a universal language and a bridge connecting the client, agency, and director. This innovative approach to storytelling ensures every campaign is imbued with emotional depth supported by a compelling narrative.

Every video project Jared creates for our video production company captivates audiences and achieves client objectives, creating content that is as engaging as it is unforgettable.

Our Toronto Production Company Directors

Martin Marko

TORONTO COMMERCIAL DIRECTOR

With a storytelling style anchored in robust visuals and captivating sound design, Martin Marko crafts each of his works into a cinematic expedition. Overflowing with humanity, motivation, and a dash of subtle humor, his narratives are more than mere tales – they are immersive journeys.

"I'm here to captivate, resonate, inspire, and bring laughter - all in one cinematic experience"

Martin's expertise lies in interweaving visuals and soundscapes, allowing him to sculpt emotive cinematic experiences that encapsulate the essence of human emotions and aspirations.

Our Toronto Production Company Directors

Tom Clover

TORONTO COMMERCIAL DIRECTOR

Tom Clover is a director from London, UK whose work is packed with humour, energy and heaps of character.

"I direct ads, music videos & short films - I also like skateboarding & dogs & skateboarding dogs."

 

Our Toronto Production Company Directors

Sovereigns

TORONTO COMMERCIAL DIRECTOR

"The art of the craft is to blur the lie between a brands story and the story at hand."

50% Australian & 50% British. 

The perfect recipe for some wild thinking.

Simon Morehead & James Hulbert are SOVEREIGNS.

Based out of Dubai and Stockholm, traversing the world to capture visuals and tell stories.

CREATIVES Wanted

Creativity reigns supreme at Ajax; whether we’re creating corporate videos or branded campaigns, our work is bold, brave and unforgettable. Our producers are always on the lookout for new talent in Toronto to help eradicate mediocrity. If you believe good enough is never acceptable and have experience working with video production companies, we want to hear from you. Submit your information to be considered for future video production projects.
Join our crew

With offices in Toronto, Ottawa and Vancouver, our video production agency has Canada covered.

Your Toronto video production company is here.

Start your video production journey today. Leave your details, and we’ll get back to you within 24 hours.

Start your project

60 Atlantic Avenue, Suite 200, Toronto, ON, M6K 1X9
E: info@ajaxcreative.com

Video Production Question?

Do you have a question about our process? Looking for a Toronto video production company? Curious about what brave ideas we have for your brand? Get in touch or check out our FAQ below.

show answer WHY AJAX CREATIVE?

We’re not your typical Toronto video production company. We combine our passions, creativity, and experience to craft a one-of-a-kind customer experience for our clients. How? By producing unrivaled videos with a unique storytelling approach that entertains, inspires, and ignites your audience.

show answer WHERE ARE YOU LOCATED? DO YOU TRAVEL?

Our video production offices situate across Canada in Ottawa, Toronto, and Vancouver. With a global range of clients, we often travel across Canada and internationally to Europe and the USA.

show answer WHAT TYPES OF VIDEOS DO YOU PRODUCE?

As a Toronto-based video production company, we produce virtually any type of video that you can imagine. We work with a diverse range of industries in both B2B and B2C, which means we create an equally diverse assortment of videos. These include documentary videos, brand videos, corporate videos, explainer videos, animation videos, product videos, testimonial videos, commercials, VFX and drone videos.

show answer CAN WE WORK REMOTELY?

Absolutely. Most of our clients prefer working remotely with us. We often correspond through email, phone calls, or video calls – but we're flexible. Want to meet face-to-face? Happy to do so! Let us know how you envision working together, and we can make it happen.

show answer WHAT'S YOUR PROCESS?

Video production is no walk in the park – plenty goes into producing a high-quality video, and the process depends on each project’s unique requirements. Typically, as a Toronto video production company, our production process looks like this: Research & Development – We always start with thorough research and development where we dive into video concept creation, video campaigning, storyboarding, scriptwriting, and location scouting. Pre-Production – We take care of all project management, including scheduling, sourcing, licensing, and communication with clients and actors. We map out all the necessary equipment, shooting days, and editing days before production begins. Live-Action Production – We always use state-of-the-art cameras, lights, audio equipment, drones, and more to capture everything we need to create the story mapped out in our creative brief. We plan everything well in advance to ensure the day runs smoothly with a schedule and, of course, solid communication. Post-Production – This is where the magic happens. We take all of the video footage and realize your story through editing, color grading, compositing, rendering, exporting, musical score, sound FX voice-overs, sound recording, mixing, and mastering. Here, we finalize your video with any visual effects like animation or motion design.

show answer WHAT FILE FORMAT WILL I RECEIVE?

We can provide you with nearly any video file format you need. Typically, our clients request files in MP4, MOV, or WEBM format.

show answer HOW LONG WILL IT TAKE TO PRODUCE?

Each project typically takes us between 5-7 weeks to produce. Depending on each client's unique needs, we can always finalize the video sooner or later.

show answer HOW DOES CHANGE REQUESTS WORK?

We’re always open to discuss any changes to your video. All you have to do is drop us an email or give us a call. Each project includes a complimentary first round of changes, with additional changes at an additional cost.

show answer WHAT'S THE PAYMENT PROCESS?

Any projects under $100k require a 50% deposit upfront with the remaining 50% upon project completion. Why? We want you to love the final product before the final payment. For any video projects over $100k, we provide custom payment terms.

show answer CAN I BUY THE RAW FILES?

Yes! We offer free storage of video footage for up to 6 months for each project, and you can purchase RAW Files at an additional cost (subject to the amount and quality of the video footage). This cost will also include the hard drive and shipping fees.

show answer WHAT DO I DO WITH THE FINAL FILES?

Upon final delivery of each project, we ensure you have all the correct outputs ready for distribution. We can also assist you with the distribution strategy for an additional cost. This process usually involves collaborating with another agency or marketing consultant specialized in your industry and distribution methods to create a game plan to optimize your investment.

show answer WHAT EQUIPMENT DO YOU USE? HOW MUCH WILL IT COST?

Our Toronto Video Production company uses industry-leading equipment, including an Alexa 35, RED DSMC2 2 Dragon-X 6K cameraInspire 2 x7 Drone, and Black Magic Ursa Mini Pro 4.6k camera. If you require alternative or specific equipment, we’re happy to rent additional camera equipment as needed.

show answer HOW DO WE CAREFULLY TAILOR OUR APPROACH TO CREATE YOUR MASTERPIECE?

Concept & Creative Development - It all starts with the foundations. This includes concept creation, scriptwriting, and storyboarding. Pre-Production - We'll seamlessly handle the nitty-gritty details of pre-production logistics - including scheduling, sourcing props & costumes, location scouting, and coordination. Toronto Live-Action Production - United by a shared vision for your project and equipped with cutting-edge equipment, we'll capture every scene of your story beautifully. Post Production - This is where the magic happens. We'll transform raw footage into a powerful story with editing, compositing, rendering, sound, animation, mixing, and mastering.

show answer HOW ARE THE RAW FILES DELIVERED?

If you request the RAW video files, we can ship them to you on a hard drive upon project completion. However, if you express a need for the RAW files before project completion and we outlined special arrangements for this, we can proceed accordingly.